D2C Snacking Brand Farmley Bags $6.7 Mn For Channel Expansion, Brand Building

D2C Snacking Brand Farmley Bags $6.7 Mn For Channel Expansion, Brand Building

SUMMARY

The Pre-Series B funding round was led by BC Jindal Group, with participation from existing investors DSG Consumer Partners, Omnivore and Alkemi Partners

The New Delhi-based startup will deploy the fresh proceeds for its product innovation, diversifying distribution channels and amplifying brand-building

Founded by Akash Sharma and Abhishek Agarwal in 2017, Farmley offers dry fruits and nuts in different flavours and snacking formats such as roasted peri peri makhanas, thai chilli cashews and date bites, among others

Direct-to-consumer (D2C) snacking brand Farmley has raised $6.7 Mn (INR 55.6 Cr) in a Pre-Series B funding round led by BC Jindal Group, with participation from existing investors DSG Consumer Partners, Omnivore and Alkemi Partners.

The New Delhi-based D2C brand will deploy the fresh proceeds for product innovation, diversifying distribution channels and amplifying brand building.

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