D2C Fashion Brand Littlebox Bags Funding To Boost Its Tech Stack

GenZ-focussed fast fashion brand Littlebox has raised INR 17.5 Cr (around $2 Mn) in a seed funding round co-led by Huddle Ventures and Prath Ventures, with participation from a host of angel investors.

Littlebox cofounder and chief executive officer Rimjim Deka told Inc42 that the fresh proceeds will be deployed in boosting the startup’s tech stack and team expansion.

As per the company’s RoC filings assessed by Inc42, while Huddle Ventures pumped around INR 7.49 Cr, Prath Ventures has infused INR 7.99 Cr via its Eternal Emerging Enterprises Fund I. 

Founded by husband-wife duo Partha Kakati and Deka in 2021, Littlebox is a fast fashion D2C brand which sells trendy clothing and outfits via its website and mobile app. According to Deka’s LinkedIn profile, she also founded a D2C fashion brand, Street Style Store, in 2012.

What separates Littlebox from others is its real-time retail model. The Guwahati-based brand operates on a 15-day inventory management cycle, which means that it does not hold inventory for too long and drops new designs every 15 days.

With the help of its backend tech stack, the startup can forecast demand for its newly introduced designs by analysing the traction on its website. This gives Littlebox an edge over other legacy brands, which operate on seasonal demands while the startup drops new and trendy designs every two weeks. 

Littlebox has its own manufacturing and warehousing facilities in Delhi NCR and has about 100 employees on payroll. 

The startup claims to be profitable since its inception, with more than 100% growth trajectory in the past three years. 

As per the company, its revenue skyrocketed 104% to INR 55 Cr in FY25 from INR 27 Cr in the previous fiscal year. Meanwhile, net profit jumped 318% to INR 2.3 Cr during the period under review from INR 55 Lakh in FY24.

Following its maiden funding round, Littlebox targets INR 100 Cr revenue mark. The startup plans to achieve this growth on the back of brand-building campaigns coupled with new design launches and scaling up SKUs. 

To date, Littlebox has fulfilled about 1.2 Mn orders and attracts about 100K visitors on its website daily. 

The startup is hinging its growth on the expanding fast fashion market in India, which is expected to breach the $50 Bn mark by FY31 and will fight it out with other GenZ-focussed fast fashion platforms like NEWME, Berrylush and Snitch. While legacy players like Zara and H&M also pose a challenge to Littlebox.