D2C Dinnerware Startup BlackCarrot Bags Funding Led By We Founder Circle

SUMMARY

BlackCarrot has raised an undisclosed amount in its seed funding round led by We Founder Circle, along with participation from EvolveX accelerator and PlaySimple Games’ cofounder Suraj Nalin

BlackCarrot plans to use the fresh capital for product development and expanding its presence across various marketplaces

Founded in 2024 by father-son duo Yadupati and Vishal Gupta, BlackCarrot is a Government-recognised startup that offers dinnerware products such as stoneware, glassware, and stainless-steel cutlery

D2C dinnerware brand BlackCarrot has raised an undisclosed amount in its seed funding round led by We Founder Circle, along with participation from EvolveX accelerator and PlaySimple Games’ cofounder Suraj Nalin.

BlackCarrot’s cofounder Yadupati Gupta told Inc42 that the company has closed the initial tranche of the seed funding and the remaining round is expected to be closed over the next three months.

Yadupati added that the startup is in discussions with other funds to finalise the balance.

BlackCarrot plans to use the fresh capital for product development and expanding its presence across various marketplaces.

Currently, the startup is live on all major ecommerce platforms, including Tata CliQ Luxury, Myntra, Amazon and Ajio.

Founded in 2024 by father-son duo Yadupati and Vishal Gupta, BlackCarrot is a Government-recognised startup that offers dinnerware products such as stoneware, glassware, and stainless-steel cutlery. The brand currently has over 90 SKUs.

The startup claims to offer healthier alternatives to traditional options available in the market. Its portfolio includes Bone China-free crockery, 304 food-grade stainless steel cutlery, and lead-free glasses.

The startup competes with the likes of Nestasia and Pepperfry as well legacy brands such as Borosil and IKEA.

In addition to its online presence, the brand has ventured into offline retail, making its debut in Nature’s Basket stores.

“This investment will fuel our growth across all channels, including our website, marketplaces, and quick commerce platforms,” the cofounders said in a joint statement.

The investment follows bollywood actress Neha Dhupia and Agnello Dias, cofounder of Taproot Dentsu acquiring an equity stake in the D2C startup.

In addition to her investment, Dhupia has been onboarded as the brand ambassador and will help promote the startup. This move follows the earlier entry of Agnello Dias, cofunder of Taproot Dentsu, as an equity partner. The startup has not disclosed the exact stake Dhupia acquired.

Going forward, the founder aims to launch over 100 SKUs within the next 60 days and establish a presence in major offline retail chains across India.