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Broadway has secured a strategic investment from Nikhil Kamath and Abhijeet Pai’s investment firm Gruhas to expand its retail landscape
With the strategic investment, the Mumbai-based startup looks to bolster seamless transition of brands between the online and offline retail experience
Founded in March 2023 by Vivek Biyani, Rana Daggubati, Anuj Kejriwal, Apurva Salarpuria, Broadway bids to ease the omnichannel transition of D2C brands via its super stores
Broadway, a social commerce startup for D2C brands in the omnichannel space, has secured a strategic investment from Nikhil Kamath and Abhijeet Pai’s investment firm Gruhas to expand its retail landscape.
However, the startup did not disclose the financial details of the deal.
Founded in March 2023 by Vivek Biyani, Rana Daggubati, Anuj Kejriwal, Apurva Salarpuria, Broadway bids to ease the omnichannel transition of D2C brands via its super stores.
With the strategic investment, the Mumbai-based startup looks to bolster seamless transition of brands between the online and offline retail experience.
“This partnership will not only provide emerging brands with strategic growth opportunities but also create a more seamless transition between the online and offline retail experience. With this support, we aim to nurture innovative brands and scale their presence in a rapidly evolving consumer landscape,” said Biyani.
Broadway calls itself “A Theatre for Brands” allowing consumers to look, feel and interact with D2C brands in ways unexplored so far.
The startup opened its first store in Delhi inside a mall last year and its second store in Hyderabad. The store in Hyderabad currently houses products from more than 200 D2C startups including CosRX, Minimalist, The Good Bug, Cosmix, Rareism, Mokobara
“Broadway offers interactive spaces like salons, event stages, a longevity clinic, nail bar, a pet spa, a sneaker studio and food and beverage zones, creating a dynamic and engaging retail experience,” the company said in its statement.
The startup is further planning to launch in other top cities such as Mumbai, Gurugram and Pune.
On this strategic investment, Kamath said, “Broadway is pushing the boundaries of what modern retail can be, and we see this shift as inevitable. The next phase of commerce isn’t just about selling—it’s about storytelling, interaction, and building real-world touchpoints for digital-first brands.
The development comes at a time when omnichannel business models have helped startups and category leaders like Mamaearth, Lenskart, Pepperfry, Wakefit, boAt and Rage Coffee leverage scale and increase their margins.
Notably, startups are also raising funding to bolster their omnichannel play. For instance, Pernia’s Pop-Up Shop parent Purple Style Labs last week raised $40 Mn (INR 348.2 Cr) in its Series E funding round to strengthen omnichannel capabilities and bolster the shopping experience.
It is pertinent to note, the Indian retail sector is estimated to grow at 9-10% annually to reach a whopping $2 Tn by 2032, as per an industry analysis by the Boston Consulting Group (BCG).
