D2C Brand Yu Raises Capital To Expand Food Products Portfolio

D2C Brand Yu Raises Capital To Expand Food Products Portfolio

SUMMARY

Founded by Bharat Bhalla and Varun Kapur, Yu offers breakfast, lunch and dinner meal bowls. It offers more than 25 instant food products

The brand said in a statement that the funding will be used to scale-up its manufacturing capacity while entering multiple product categories and segments both domestically and globally

Yu operates through an omnichannel mode with more than 6,500 stores across India, and aims to set up a nationwide distribution network within the next 12 months

Direct to consumer (D2C) food brand Yu has secured INR 20 Cr (around $2.4 Mn) in a Series A funding round led by angel investor Ashish Kacholia and Asian Paints Promoter Group (Manish Choksi and Varun Vakil). 

The startup will use the fresh funding to scale up its manufacturing capacity while entering multiple product categories and segments both domestically and globally. 

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