Mumbai-based customer engagement platform, Customer360 has raised angel funding from its existing investor CCAvenue’s CEO Vishwas Patel. The startup had earlier raised a seed funding during its establishment. Customer360 is co-promoted by CCAvenue and eBrandz.
Founded in 2013 by Mayuresh Shilotri, Onkar Bhosle and Mitul Thakkar, Customer360 provides Video Chat, Screen Sharing & Mobile in-App Support for customer engagement with the companies offering holistic platform to engage with the consumers.
With the rise of mobile revolution and varying customer behavior it is indeed needed to watch the customer analytics. This explosion of data needs to be captured, managed and analyzed which will in turn help the marketers to position their brand in a way that will revolutionize the market.
As per the stats, marketers are spending approximately $20 Bn annually on marketing technology. The advertising market has grown by over 67%in just two years. Besides, spending on big data hardware, software and infrastructure is forecast to grow to a total market size of $114 Bn by 2018.
Using technology and data, marketers today can better understand their customers, deliver personalized one-to-one experiences, and drive significant bottom-line results.
To achieve these goals, Customer360 offers various products viz 360Video, 360Mobi, 360Chat, 360 screen and others to enable companies to manage all customer interactions. The startup is a one in all customer support tool for enterprises that helps the businesses through enhancing the customer relation by real time engagement and personalization.
The company is constantly working on accomplishing its product roadmap – building of co-browsing solution, Customer360 voice, mobile screen sharing, video chat, predictive sales and feedback to CEO. It has designed a three pronged go-to-market strategy:
- For resellers, it will pre-integrate with Payment Gateways, Storefronts and Domain Registrars amongst others.
- For enterprises, it will proceed with personalized demos followed by customizations and post-sale hand holding.
- For B2B customers, it has a strong content and SEO/SEM strategy aimed at acquiring customers organically.
The startup claims to have a customer base of more than 400 companies, 1500 agents, processed 350,000 tickets and 20,000 chats. The clientele includes businesses like CCAvenues, Infibeam, Housing.com, eBrandz, Netcore, Disney, Sennheiser and Samsonite amongst many others.