Curefoods Buys Pan-India Rights For Krispy Kreme

Bengaluru-based cloud kitchen startup Curefoods has acquired pan-India rights for the doughnut and coffee brand Krispy Kreme. 

With this move, Curefoods will expand its presence into North India and lead Krispy Kreme’s pan-India growth, the company said in a statement.

Curefoods, which previously held exclusive distribution rights for Krispy Kreme in South India, has now expanded its reach by acquiring 11 existing outlets in the Delhi NCR region. This includes seven physical retail stores and four cloud kitchens located in key areas such as Worldmark Aerocity, Select City Walk Mall Saket, Ambience Mall Gurgaon, Promenade Mall Vasant Kunj and Mall of India Noida, among others. 

The company has also outlined plans to deepen its presence across other parts of the country in the future, including western markets like Mumbai.

With this expansion, Curefoods will operate over 100 Krispy Kreme outlets across the country—a mix of dine-in stores and cloud kitchens.

Ankit Nagori, founder, Curefoods, said, “With full national rights now under our umbrella, we are excited to build a unified strategy for brand growth, customer experience, and innovation across the country. Delhi NCR is the beginning, and we are committed to scaling Krispy Kreme in a way that’s sustainable, accessible, and exciting for our consumers.”

Founded by Nagori in 2020, Curefoods operates a diverse portfolio of brands, including EatFit, CakeZone, Nomad Pizza, Sharief Bhai Biryani and Frozen Bottle. It claims to manage more than 200 cloud kitchens and offline outlets, offering over 10 cuisines across 15 cities in India.

The development comes months after Curefoods roped in Bollywood actor Hrithik Roshan as investor and brand ambassador for its flagship brand EatFit. The brand is now being repositioned under a larger umbrella called ‘Kitchens of EatFit,’ which houses eight sub-brands: EatFit (EF), HRX by EatFit, Great Indian Khichdi (GIK), Homeplate, Chaat Street, Rolls on Wheels, Millet Express, and Madras Curd Rice Company.

Meanwhile, the company is eyeing listing on bourses as it recently initiated talks with bankers to pitch for its IPO and advisers are expected to be finalised in the coming days.

Curefoods is preparing to launch its initial public offering (IPO) soon, joining the wave of startup IPOs in the pipeline for 2025. The company has converted into a public entity as it ramps up preparations for the IPO.

The Accel-backed startup is reportedly planning to launch its IPO in the latter half of the financial year 2025–26 (FY26), with an expected raise of around $300–400 Mn via its initial share sale. 

It is pertinent to note that the size of the IPO is not yet fixed and may change depending upon the amount of secondary share sales by existing shareholders.