Wishberry, a crowdfunding platform co-founded by two ex-McKinsey analysts Anshulika Dubey and Priyanka Agarwal has raised INR 4 Cr. funding from group of investors including Shankar Mahadevan, Google India’s MD Rajan Anandan, Sharad Sharma, Orbit Change Catalyst and Angel Investor. and MakeMyTrip’s Deep Kalra and film director Vikramaditya Motwane, who had directed some of Bollywood hit movies.
Out of this INR 4 Cr. funding, the startup has received a commitment of INR 1 Cr. from Navyug Mohnot, Deepak Goel, Dinesh Agarwal, Sunil Kalra and others during TIE THE KNOT, the live funding event organized by TiE Delhi at TiEcon 2014.
Anshulika Dubey, Co-founder, Wishberry said, “Wishberry is very crucial for creative projects as they need alternate funding routes. So, we looked for investors from diverse background.”
According to her, the company will use the funds to expand technology and marketing team. Besides, they will also invest in analytics on the psychology of giving in India. What emotional connect should be established to increase it, she added.
On the other hand, investors are also excited about this project. Musician Shankar Mahadevan said, “I am excited about finding the next generation of fantastic musicians and creating purposeful, inspiring music.”
Founded in 2012 the crowdfunding platform has raised INR 4 Cr. for 200 projects, which are mostly in the film and music category. Catapoolt is yet another crowdfunding platform in India which had raised funding from Venture Nursery along-with Calcutta Angels, ah! Angels in 2014.