Crackle Bags Funding To Help Publishers Boost Adtech Earnings Via AI-Led Solutions

Crackle Bags Funding To Help Publishers Boost Adtech Earnings Via AI-Led Solutions

SUMMARY

Crackle Technologies, founded by ex-Google executives, has secured $1.7 Mn in pre-seed funding to develop AI-powered solutions for optimising publishers' ad revenue.

The startup aims to transform programmatic advertising across various digital platforms, addressing key challenges in the publisher monetisation landscape.

With its proprietary tech leveraging advanced analytics, Crackle seeks to create a more sustainable and diverse digital content ecosystem.

Adtech startup Crackle Technologies has raised $1.7 Mn (around INR 14 Cr) in a pre-seed funding round co-led by We Founder Circle and AC Ventures. 

The round also saw participation from founders of Impetus Technologies, Sunicon Ventures, Global DeVC, Misfits Capital and Ludo King.

The company plans to use the fresh funds to build globally scalable products to transform programmatic advertising for publishers and developers across gaming, apps, news and OTTs.

Founded in October 2023 by former Google executives Harsh Mittal, Shashank Dudeja and Jaivir Singh Nagi, Crackle Technologies aims to help publishers maximise their adtech earnings using AI-based solutions.

“This funding will be instrumental in advancing our mission to maximise publisher revenue and fuel a thriving ecosystem of diverse content to keep the internet relevant and useful for all,” said Jaivir Singh Nagi, cofounder of Crackle Technologies.

The startup’s proprietary technology applies advanced data analytics and predictive modelling to optimise publishers’ ad revenue, automate workflows and deliver improved user experiences.

Crackle Technologies enters the ad tech market at a time when major players in this space like InMobi is aiming for a $10 Bn valuation in an initial public offering it is planning for next year.

InMobi’s subsidiary, Roposo, is transitioning from an influencer-led commerce model to a broader social commerce platform. The new model will allow users to set up their own stores and leverage GenAI tools to sell products online.

The Indian ad tech market is projected to grow at a CAGR of 25.7% from 2024 to 2030, according to a report by Grand View Research.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Crackle Bags Funding To Help Publishers Boost Adtech Earnings Via AI-Led Solutions-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Crackle Bags Funding To Help Publishers Boost Adtech Earnings Via AI-Led Solutions-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Crackle Bags Funding To Help Publishers Boost Adtech Earnings Via AI-Led Solutions-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Crackle Bags Funding To Help Publishers Boost Adtech Earnings Via AI-Led Solutions-Inc42 Media
Crackle Bags Funding To Help Publishers Boost Adtech Earnings Via AI-Led Solutions-Inc42 Media
You’re in Good company