Crackle Technologies, founded by ex-Google executives, has secured $1.7 Mn in pre-seed funding to develop AI-powered solutions for optimising publishers' ad revenue.
The startup aims to transform programmatic advertising across various digital platforms, addressing key challenges in the publisher monetisation landscape.
With its proprietary tech leveraging advanced analytics, Crackle seeks to create a more sustainable and diverse digital content ecosystem.
Adtech startup Crackle Technologies has raised $1.7 Mn (around INR 14 Cr) in a pre-seed funding round co-led by We Founder Circle and AC Ventures.
The round also saw participation from founders of Impetus Technologies, Sunicon Ventures, Global DeVC, Misfits Capital and Ludo King.