Crackle Technologies, founded by ex-Google executives, has secured $1.7 Mn in pre-seed funding to develop AI-powered solutions for optimising publishers' ad revenue.
The startup aims to transform programmatic advertising across various digital platforms, addressing key challenges in the publisher monetisation landscape.
With its proprietary tech leveraging advanced analytics, Crackle seeks to create a more sustainable and diverse digital content ecosystem.
Adtech startup Crackle Technologies has raised $1.7 Mn (around INR 14 Cr) in a pre-seed funding round co-led by We Founder Circle and AC Ventures.
The round also saw participation from founders of Impetus Technologies, Sunicon Ventures, Global DeVC, Misfits Capital and Ludo King.
The company plans to use the fresh funds to build globally scalable products to transform programmatic advertising for publishers and developers across gaming, apps, news and OTTs.
Founded in October 2023 by former Google executives Harsh Mittal, Shashank Dudeja and Jaivir Singh Nagi, Crackle Technologies aims to help publishers maximise their adtech earnings using AI-based solutions.
“This funding will be instrumental in advancing our mission to maximise publisher revenue and fuel a thriving ecosystem of diverse content to keep the internet relevant and useful for all,” said Jaivir Singh Nagi, cofounder of Crackle Technologies.
The startup’s proprietary technology applies advanced data analytics and predictive modelling to optimise publishers’ ad revenue, automate workflows and deliver improved user experiences.
Crackle Technologies enters the ad tech market at a time when major players in this space like InMobi is aiming for a $10 Bn valuation in an initial public offering it is planning for next year.
InMobi’s subsidiary, Roposo, is transitioning from an influencer-led commerce model to a broader social commerce platform. The new model will allow users to set up their own stores and leverage GenAI tools to sell products online.
The Indian ad tech market is projected to grow at a CAGR of 25.7% from 2024 to 2030, according to a report by Grand View Research.
