Content Marketing SaaS Startup Scalenut Raises Funding To Expand Into New Geographies

SEO and content marketing startup Scalenut has raised $3.1 Mn in a funding round led by Saama Capital and Amit Singhal, former senior VP of Google and head of Google Search.

The development comes at a time when the startup is planning to scale the platform and expand into new geographies. 

Primarily focused on the US and the UK markets, Scalenut helps businesses and brands plan, research and create content using deep learning and AI. 

Scalenut claims that it reduces the costs by 90% and significantly scales up content production.

Founded by Mayank Jain, Gaurav Goyal, and Saurabh Wadhawan in 2020, the startup launched its AI-powered SEO and content marketing platform for public use in early 2022. 

With the SaaS platform, Scalenut aims to help SMBs and mid-market businesses to scale content and grow sustainably through organic marketing. Besides SMBs, it also has clients such as Snapdeal, PharmEasy, Foyr, Hubilo, and Mosaic Wellness. 

The startup had earlier raised $400K in a seed funding round led by Titan Capital, First Principles VC, AngelList, Abhishek Goyal, and other leading angel investors. 

“The pandemic spurred rapid digitisation across businesses, with a greater emphasis being placed on digital marketing. However, after spending a huge amount of money on paid advertising for growth, they realised that it is not sustainable in the long run and therefore, there has been an increased focus on organic marketing to grow sustainably,” Scalenut cofounder Jain said.

According to Jain, SEO and content marketing teams juggle multiple tools for sound SEO research, content creation, optimisation, and performance measurement to increase organic growth. 

“Not only is it inefficient, but it also leads to siloed team efforts based on broken insights and incomplete strategy. This is why most businesses struggle to scale content marketing successfully,” Jain added.

The startup claimed that its revenue grew 10X over the last six months, and it aims to have an ARR of $10 Mn in the next couple of years.

Scalenut said that the current market is fragmented and does not offer much in terms of scaling content marketing, and added that it would be launching new products to complete the entire content cycle.

According to a report by GroupM, while Indian ad spend is estimated to grow by 22% in 2022, digital ad spend is estimated to become the lead medium overtaking TV with an estimated share of 45%.