Coca-Cola Backed Foodtech Startup Thrive Shuts Operations

SUMMARY

Thrive has become the latest Indian startup to shut operations, its cofounder and CEO Krishi Fagwani said

The cofounder said that the market is dominated by a “few well-funded giants” and it is “extraordinarily challenging” for small platforms to survive

He assured that all services, including payments and tax compliance, will continue without disruption during the transition period

Foodtech platform Thrive has become the latest Indian startup to shut operations, its cofounder and CEO Krishi Fagwani said.

In a LinkedIn post, the cofounder attributed the decision to wind down operations to lack of resources. “Over the years, we’ve fought hard to create a more equitable approach to food delivery and discovery—lower commissions, fairer pricing, social-led discovery, and a human-centered connection between restaurants and their customers. However, scaling that vision required resources we couldn’t secure,” Fagwani said.