Chat is eating the world. In one form or the other, it most definitely is. Day by day much people are discovering that, chat platform is not just a world in which they can interact with people but also a platform for accomplishing various day to day tasks. Chat is becoming the main medium through which we get things done. Every new app that is being launched comes with a learning curve. This is where the chat apps have an extra edge over the other apps since it bypasses this barrier owing to their simple one user interface. And that’s why, it is the second largest medium of communication in the world.
Chat apps are now platforms in their own right. Instant messenger services and chat apps continue to show impressive growth patterns, with WhatsApp, WeChat, Facebook Messenger and Snapchat reporting more than 100 million new monthly active users over the past 12 months.
According to the KPCB Internet Report 2015,
A chat interface isn’t just limited to texts, it enables a two way conversation to get tasks done. These “tasks” can be anything starting from conversing to booking a cab and even ordering food. What if instead of downloading an app for every single purpose, we have one app through which we simply chat with a service for a quicker, smarter response?
During my tour to China, I was amazed to see how people were using WeChat for everything. I experienced it on my own when I booked a cab through WeChat. That’s when I realised that the experience of most products/services differ from region to region. In India, WeChat is very limited in its platform play, whereas in China an entire new world of services and startups are dependent on Wechat to build traffic. Starting with ordering groceries to booking appointments, I used WeChat throughout my stay in China. According to a study by the China Academy of Information and Communications Technology,