CarDekho Group Adds TractorsDekho To Its Marketplace Portfolio

CarDekho Group has expanded its portfolio and forayed into the tractor segment with the launch of TractorsDekho, a comprehensive platform for India’s farming communities. 

The company said in a statement that it aims to revolutionise the agricultural sector by providing a wealth of resources tailored specifically to tractors. 

Tailored for tractor buyers, the platform is designed with diverse sections meeting various user needs, delivering refined information in an engaging format. It customises search results based on brand, body, etc. 

In addition, its network will connect buyers, sellers, dealers, and service centres, simplifying tractor research and information about tractor-related services. 

Commenting on the development, Mayank Jain, CEO, New Auto, CarDekho Group said, “India’s agricultural sector is pivotal to our economy and essential for our population. Recognising the critical role tractors play for farmers and their struggle with limited information, we are now intervening to simplify their research for a tractor by identifying the right choice for them. By closing the gap in information, our aim is to help farmers in their decision journey, thereby fostering rural economic growth across the nation.

Founded in 2008, CarDekho Group is an autotech and fintech platform which claims to have a $1.2 Bn valuation. Parent company GirnarSOFT’s portfolio brands are CarDekho, InsuranceDekho, Rupee, Revv, etc. It counts names including Peak XV(Sequoia), Hillhouse Capital, CapitalG, Ratan Tata Trust, Leapfrog (ESG-focused investment fund), HDFC Bank, ICICI Bank, and Axis Bank among others as its backers. 

Lately, the group has been on a n expansion spree in terms of its portfolio. Recently, its fintech arm Rupyy forayed into personal lending space to boost revenues beyond auto loans. Initially, it will disburse small ticket personal loans worth less than INR 40,000 to grow its user base to 40-50 Mn.

Last year, it entered into the shared mobility space with the acquisition of Revv, which offers shared car rental services.

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