The rules of conducting business is slowly evolving as industry leaders are up to the task in replacing manpower with technology to scale up their operations . This has created a powerful environment where technology is rigorously developing its constituents for the benefit of the business scenario- leading to new practices coming forth in terms of how one engages with the brand, through conversations. Conversations have always been a perquisite ingredient to a killer strategy and in this era of building an intrinsically evolved experience, they have made a huge difference on brand perception. The two most common categories of conversations are:
- Pre-sales conversations – for marketing and selling the product
- Post-sales conversations – for customer service and upselling
Previously, conversations were steered under human jurisdiction and businesses were at the mercy of man-made errors and redundancy. Fortunately, technology has synchronized process under the sheer power of chatbots and chat applications. The recent advancements have resulted in a unique opportunity to replace human- generated conversations with machines- made ones. In fact, over 53% of consumers are warming up to connect with businesses over chat applications, reveals a recent study done by Facebook. This can be contributed to the fact that they are easy to conduct and have a fast response- thanks to a man-made marvel named chatbots. They are the perfect solution to 1:1 integrated marketing, where there needs to be a steady flow of engagement.
Pre-programmed chatbots can simultaneously hold conversations with each and every user, automating the tedious task on response while saving time. Chatbots are leveraging messaging, an online communication channel on its prime, to create a simple communication channel between businesses and customers. This creates a win-win situation for both the parties- customers get the desired experience and businesses get to create a brand value.
Here are a few reasons why chatbots are essential for business:
- To scale up operations
Chatbots eliminate the presence of man-made limitations to create a platform for a streamlined engagement. Chatbots are known to operate without an upper limit, boosting organizational requirements to enter new markets.
- To synchronize the query system
Often, business receives a lot of inquiries with the support system lagging behind in managing the outflow and quality of response. Chatbots can take the load off the customer support team by becoming the first point of contact and screening calls from customers. Pre-programmed responses make the need to handcraft every answer, redundant.