Brands have a field day trying to ridicule the Apple iPhone event

Brands and companies had a field day today trying to ridicule the announcement of the new iPhone’s by Apple.

It’s not unusual for companies to try to ride each other’s coattails during notable events, but Apple days are particularly ripe for corporate PR maneuvers that are always too clever by a half. It doesn’t seem to make a difference if you’re selling pancakes or polycarbonate phones: as long as they can ride the hype wave, companies are eager and willing for rapid-response self-promotion on Twitter and elsewhere.

Here are some of our favorite reaction tweets from today:

8 megapixels is still just 8 megapixels. See what you can do with 41: http://t.co/4ks5d7FreB #timetoswitch to #WindowsPhone

— Windows Phone (@windowsphone) September 10, 2013

It's time to upgrade to actual change. Help your friends trade in their iPhone toward an #HTCOne. http://t.co/ZbPqDgnATw

— HTC USA (@HTCUSA) September 10, 2013

Remember that one time you were stoked to give your fingerprints? Us either. #LazyPhone http://t.co/ckuu7otnJM

— Motorola Mobility (@Motorola) September 10, 2013