Boost To Fintech Play: Flipkart Adds New Bill Payment Options To Its Cart

Months after rolling out its UPI services, ecommerce major Flipkart is now expanding its digital payment offerings with the roll out of new recharge and bill payment options.

In addition to its existing electricity and mobile prepaid recharge options, the company will now facilitate users with options like Fastag, DTH  recharges, landline, broadband and mobile postpaid bill payments on its app. 

The Bengaluru-based company has collaborated with digital payment platform BillDesk to integrate the new services with Bharat Bill Payments System (BBPS), a system controlled by National Payments Corporation of India (NPCI).

With the launch of these new options, the company claims that users will be able to pay their bills while shopping online.

“With a rapid surge in the digital payments industry, customers are increasingly  opting for electronic mode for paying their bills. We have diversified our selection of services in line with Flipkart’s vision to simplify the digital payments journey for customers and further the  government’s vision of a cashless economy,” said Flipkart’s vice president for payment and supercoin, Gaurav Arora.

This development also hints towards Flipkart’s aim to expand into the fintech space. The company has recently taken a lot of initiatives to enter into the digital payment space.

For instance, the ecommerce giant recently launched its digital payment platform, super.money in beta mode to offer UPI services along with cashbacks and rewards on Flipkart, Myntra and Shopsy. The app went live on the Google Play Store on June 23.

In March 2024, the company rolled out its full-fledged UPI services after testing it with select users in January. The company claimed to record UPI transactions worth INR 197.24 Cr in March.

With its entry in the fintech space, the company competes with its former subsidiary, Phonepe along with market giants like Paytm and Jio Financial Services.

Not just fintech, the company is also looking forward to foray into the quick commerce segment. As per Inc42 report, Flipkart is aiming to take its third chance in the quick commerce space after two failed attempts in the past. The company also held talks with Zepto for acquiring a stake, but the talks fell through and are unlikely to be revived.

It is pertinent to note, that all these efforts are being made when Flipkart is mulling to redomicile its parent entity to India from Singapore, ahead of its IPO.