Blitz Secures Funding To Offer Same-Day Deliveries To D2C Brands

Bengaluru-based same-day delivery platform for omnichannel sellers Blitz (previously Grow Simplee) has secured $3 Mn in a funding round from India Quotient, Better Capital, First Cheque and Titan Capital.

The round also saw the participation of multiple angel investors, including the likes of Kunal Shah, Farid Ahsan, Abhinav Jain, Rahul Dash, Prabhkirandeep Singh, Ishendra Agarwal, Kalpak Chhajed, Arjun Vaidya, Gaurav Pushkar, Piyush Kedia and Anshoo Sharma.

In a press statement, the startup said it would utilise the incoming capital to improve technology infrastructure and expand its network of dark stores. Currently, the startup has dark stores in seven cities: Bengaluru, Delhi, Gurugram, Noida, Mumbai, Hyderabad and Jaipur.

Founded in 2021 by Gaurav Piyush, Yash Sharma and Mayank Varshney as Grow Simplee, Blitz enables faster delivery for sellers by offering same-day delivery for all orders placed before 3 PM. For orders placed after 3 PM, Blitz offers next-day delivery.

Sellers can predict and store inventory near their customers in Blitz’s dark stores and offer four-hour deliveries to buyers.

On the funding round, the cofounder and CEO of Blitz, Mayank Varshney, said, “We believe in challenging the status quo of the ecommerce industry. With simple-to-use products and high levels of operational excellence, we enable enterprises and medium-size brands with the ability to orchestrate faster deliveries at efficient costs – providing their management and logistics team with visibility and higher controls.”

Blitz has onboarded consumer brands such as Damensch, HealthKart and Nirog Street on its platform. The startup claims that its product reduces the instance of return to origin (RTO) by 40% for brands using its solution, along with a 15% reduction in customer acquisition cost (CAC) and a 20% improvement in net promoter score (NPS).

Anand Lunia, partner at India Quotient, added, “The ecommerce logistics industry has not evolved in the last 10 years to meet the needs of omnichannel brands, although consumers and businesses have both evolved. There is a need to merge prediction sciences and smart logistics networks to meet the 24-hour delivery expectation with logistics as an extension of the CAC funnel. Blitz is a fabulous solution and a great team.”

Blitz competes with the likes of Dunzo, Pickkr and Shiprocket, along with Amazon Prime’s next-day delivery.