The company’s CEO Albinder Dhindsa took to Twitter saying that the option will solve a crucial problem of size anxiety for clothing and footwear among users
The company has already been testing the feature in Delhi NCR for the last few weeks
The move has come at a time when ecommerce platforms like Myntra and Nykaa are eying the quick commerce foray
Blinkit on Tuesday (October 15) introduced a return option for categories like clothing and footwear in select cities like Delhi NCR, Mumbai, Bengaluru, Hyderabad and Pune.
The company’s CEO Albinder Dhindsa took to Twitter saying that this option solves a crucial problem of size anxiety. “The cool part – return or exchange will happen within 10 minutes of raising a request!” he further added.
According to Dhindsa, the company has already been testing the feature in Delhi NCR for the last few weeks.
The update comes as ecommerce platforms like Myntra and Nykaa are eying the quick commerce pie. It is pertinent to note that over the last six months, quick commerce players have expanded operations and diversified their respective catalogues to meet growing consumer demand.
Pretty much all platforms, including Swiggy Instamart and the new Flipkart Minutes, have entered into categories such as electronics, beauty, pet care, toys and household appliances.
Recently, in an attempt to stop poaching amid the growing talent demand in the industry, Blinkit reportedly revamped its employee contract, extending its notice period from zero to 2 months.
Currently, Blinkit operates 639 dark stores across the country, with the average daily GOV per store rising to INR 10 Lakh. The company aims to scale the number of dark stores to 2,000 by the end of 2026 while maintaining profitability.
The company is also planning to roll out a cafe feature to deliver snacks and beverages. It will be testing the quick deliveries of fast-moving snacks, like samosa and sandwiches, in select locations. Notably, its competitors like Zepto and Swiggy already have their own ‘cafe’ features.
In Q1 FY25, Blinkit’s revenue jumped around 2.5X YoY and 22% QoQ to INR 942 Cr, while its adjusted EBITDA loss improved to INR 3 Cr from a loss of INR 133 Cr in the year-ago quarter and a loss of INR 37 Cr in the preceding March quarter.
