Blinkit has now begun testing its larger order fleet in Delhi NCR region
The larger order fleet could be utilised ordering larger products such as a geyser, air purifier, or a Playstation 5
Zomato declined to comment on the development
Blinkit, the quick commerce arm of Zomato, is piloting a large order fleet, Inc42 has learnt. After the launch of a large order fleet for food delivery in April this year, Blinkit has now begun testing its larger order fleet in Delhi NCR region.
The large order fleet could be utilised ordering larger products such as a geyser, air purifier, or a Playstation 5.
However, Zomato declined to comment on the development.
It is pertinent to note that the latest move comes at a time when Zomato is doubling down on Blinkit. In fact, despite having a cash balance of over INR 10,000 Cr, the startup recently raised $1 Bn from qualified institutional investors (QIB) to increase its coffers to fend off stiff competition from recently listed Swiggy and Zepto.
Launching a large order fleet could also indicate that Blinkit is likely to expand its already growing SKUs to add larger products mostly in the consumer electronics space, thus adding to its topline.
While Swiggy raised $1.3 Bn via IPO to strengthen its quick commerce business, Aadit Palicha-led Zepto has been turning heads for bagging almost $1 Bn in funding across multiple funding rounds.
Earlier, we had highlighted that Blinkit needs to keep innovating to retain its 40% market share in the highly competitive quick commerce space, which has further seen new entrants including Flipkart’s Minute, BigBasket and now Nykaa.
Just recently, Blinkit announced EMI options for larger order value. Prior to this the startup launched a ‘Blinkit Seller Hub’ to help brands list on the quick commerce platform and start selling their products. Before that, the startup launched 10-minute delivery of passport photo in the Delhi NCR region.
According to the Q2 FY25 earnings report, the startup posted a revenue of INR 1,156 Cr in the September quarter of the financial year 2024-25 (Q2 FY25), a more than 2X jump from INR 505 Cr in the year-ago period. On a quarter-on-quarter-basis, revenue grew 23% from INR 942 Cr.
Blinkit managed to narrow its adjusted EBITDA loss to INR 8 Cr in the reported quarter from INR 125 Cr loss it posted in the corresponding quarter last year.
Following the footsteps of Zomato, Swiggy in September of this year piloted a large order fleet for its food delivery.
