With this acquisition, Bira 91 is looking to strengthen its play in pubs and taprooms and aiming to build India’s first large-scale beer-focused D2C platform
The management team of pub chain, The Beer Cafe, will continue to lead the brand’s operations post the acquisition
Earlier this week, Inc42 reported that Bira 91 has acquired UP-registered brewery Kamakhya Beer & Bottling Private Limited in a share swap deal
Indian beer maker Bira 91 has acquired leading domestic alco-beverage chain ‘The Beer Cafe’ in an all-stock deal for an undisclosed amount, days after it acquired UP-registered brewery Kamakhya Beer & Bottling Private Limited in a share swap deal.
With the acquisition, the New Delhi-based beer manufacturer is looking to strengthen its play in pubs and taprooms while also aiming to build India’s first large-scale beer-focused direct-to-consumer platform.