Binny Bansal Launches Opptra To Help Consumer Brands Expand In Asia

Flipkart cofounder Binny Bansal has launched an AI-powered platform Opptra, to help consumer brands scale in Asia.

Opptra is building a portfolio of franchising businesses, each with deep category expertise in local markets and helping them in developing technologies to have a shared global supply-chain infrastructure, the startup said in a statement. 

“Each franchising business will collaborate with brands as a master franchisee or licensing partner and will be fully invested in their success,” it added.

Opptra claims that its franchising businesses will have end-to-end capabilities to adapt product ranges, ensure import compliance, manage omni-channel distribution and manufacture when needed. 

“Many consumer brands have the potential to scale globally, but navigating new markets is tough—cultural, infrastructural, and regulatory differences make it complex, especially in a rapidly evolving retail landscape. Opptra unlocks Asia for brands by combining deep market expertise, cutting-edge tech, and a powerful supply chain. But Asia is just the start—our longer term vision is to take brands from anywhere to everywhere around the world,” said Bansal. 

Bansal has been working on this new platform since last year. 

The startup says its franchising businesses will drive faster launches of brands through AI-driven localisation, digital first brand building, rapid fulfillment and robust data analytics.

The statement also said that two brands have already started operations in Asia. Exporio, which caters to fashion and lifestyle brands, is expanding to the GCC (Gulf Cooperation Council) region and Terraspan which caters to home and kitchen brands is entering India, the GCC and Southeast Asia. 

Further, franchise businesses that deal in electronics, sports, babycare and general merchandise are currently being incubated. 

Opptra has roped in industry veterans such as Ranjit Babu as CEO of electronics and general merchandise, Giridhar Yasa to lead technology, Anand Raj for supply chain, Puneet Khanna as vice president and head of Exporio GCC and Rahul Gupta as vice president and head of Terraspan.