Beauty Brand Conscious Chemist Bags Funding From Atomic Capital, Beefs Up Board

D2C beauty startup Conscious Chemist has raised INR 12 Cr (around $1.4 Mn) funding from PE firm Atomic Capital. 

On the back of this investment, the company also onboarded Atomic Capital’s founder and managing partner Apoorv Gautam to its board of directors.

Conscious Chemist will use the fresh money to boost its product playbook and operations as well as to expand its digital footprint and supply chain, marketing and distribution of products.

Apart from this, the proceeds would also be deployed to scale up customer experience via data-driven insights and venturing into newer markets in the beauty and wellness market.

“We are glad to have Gautam join our board in this new partnership with Atomic Capital. This is an exciting time for Conscious Chemist as we focus on scaling rapidly and bringing more innovative, science-backed skincare solutions to Indian consumers. Our vision is to transform beauty with products that deliver real results and transformative experiences,” said Conscious Chemist chief executive Robin Gupta.

“We believe Conscious Chemist has tremendous potential in the BPC space. I’m looking forward to supporting the team as they work towards their 100 Cr ARR goal,” said Gautam.

Founded in 2019 by Robin Gupta and Prakher Mathur, Conscious Chemist is a beauty D2C brand that operates in the skincare category. It claims to serve over 10 lakh customers across India. It reaches customers through platforms like Amazon, Nykaa, Myntra, Flipkart, Blinkit, Zepto, and its own D2C website.

It competes against Dot & Key, Earth Rhythm, Minimalist, Dr. Sheth’s and The Dermacco in the Indian skincare segment. 

This comes at the heart of beauty and personal care startups gaining investors’ interest on the back of consumers’ increasing demand for skincare needs.

Inc42’s ‘State Of Indian Ecommerce Report H1 2024, identifies the Indian BPC market as the fastest-growing ecommerce segment in the country and it expects its market to reach $28 Bn by 2030, accounting for 7% of the overall ecommerce market.