Online beauty and personal care site Purplle.com has raised undisclosed amount in funding round led by IvyCap Ventures. Purplle had previously raised undisclosed amount in funding in 2013 led by Blume Ventures, Mumbai Angels and Chennai Angels in Pre-Series A.
Purplle has tied up with more than 7,000 salons, spas; skin care and hair care chains across Mumbai and plans to take that number up to 50,000 across 30 cities by the end of this year. It plans to cross the annualized sales of $30-40 Mn by this year end.
Manish Taneja, founder Purplle.com says, “The undisclosed amount of funds will be used to create a TripAdvisor-like marketplace for discovery of beauty and grooming products and services. Our plan is to stay in the beauty vertical, stick to online and not diversify into offline and make our international foray soon. The focus going forward is to establish a hyper local beauty community, the discovery process will further lead to purchase of product and services.”
Purplle.com is a three year old Mumbai based startup founded by IIT-Delhi alumnus Manish Taneja and IIM-Ahmedabad graduate Rahul Dash.
It competes with Nykaa which had raised $3.4 Mn in funding last year. Besides these, specialized players, subscription-based discovery commerce players like Fab Bag also operate in the online beauty space.