Parenting Social Network Startup BabyOnBoard Gets Acquired By RoundGlass Partners

In a fresh turn of events, Seattle-based investor RoundGlass Partners has acquired parenting memories and milestone platform BabyOnBoard for an undisclosed amount. With this development, the startup will expand and enhance its Blossom product range for its online users.

Talking about the future plans, Aditya Kulkarni, CEO of BabyOnBoard, said that the acquisition has provided them with a bigger platform to continue building on the vision of helping parents raise healthier and happier children. With the acquisition, BabyOnBoard’s leadership team will soon join RoundGlass to work on their expansion project.

Established in 2017, RoundGlass is a global online platform which basically helps users to live healthy, stress-free and meaningful life. Not only that, the application also enables providers and seekers to stay connected and track progress together, creating a robust care continuum.

Operated by WhisperingWoods Technologies, BabyOnBoard claims that it has as many as 50,000 parents on the application and with roughly 500K monthly visits on its website.

Founded by IIM-Bangalore alumni Aditya Kulkarni and Dr. Rakesh Shivran and PEC alumnus Himanshu Jain in 2016, Bengaluru-based BabyOnBoard is a platform that enables new parents to access all information and resolve queries related to their newborns.

Interestingly, it was one of the Indian startups selected by social media giant Facebook for its FbStart programme in late 2016.

As part of the programme, the startup bagged services and credits worth $40,000. The benefits included mentorship from Facebook’s engineering teams and services from its partners like Amazon Web Services, Dropbox, Adobe, and MailChimp.

In 2017, the company raised an undisclosed amount of Seed funding from Gana Yantrika Systems’ Anant Pandit. Other investors who participated in the round included Mahavir Sharma of Rajasthan Angel Investors Network, Vishal Jain, Head of Projects at Honeywell, Rohit Sethi, L&D Head at Arthur D. Little Dubai and Gaurav Luniya.

In the parenting segment, BabyonBoard competes with players like Parentlane, Tinystep, BabyBerry, Ratan Tata-backed Firstcry, Mahindra Group’s BabyOye, HopScotch, etc.

A Few Other Baby Parenting Startups That Raised Funding In The Past

Last year, Gurugram based startup Mycity4kids, a parenting blog and kids events discovery site, raised $3 Mn (INR Rs 20 Cr) in Series A funding from SIDBI Venture Capital Ltd and existing investor YourNest Angel Fund.

In October 2016, Mumbai-based parenting and baby care startup Kidsstoppress.com had raised an undisclosed amount from Angel investors and a group of other investors.

FirstCry, an e-commerce platform for kids and mothers, acquired Mahindra and Mahindra’s baby care business BabyOye in October 2017 for $55 Mn (INR 362 Cr).