AWS Launches Amazon Bedrock In India To Help Developers Scale GenAI Applications

Amazon Web Services (AWS) India has announced the launch of Amazon Bedrock in the Asia-Pacific Mumbai region which it claims will help software developers scale up generative AI (GenAI) applications and other AI experiences for Indian users. 

Announced at the AWS Summit Bengaluru on Wednesday (May 15), Amazon Bedrock is a fully managed service which is designed to offer customers a selection of large language models and powerful model customisation and fine-tuning capabilities, built with enterprise-grade security and privacy. 

Additionally, AWS provides customers with the tools, resources, and training they need to advance responsible and secure innovation in generative AI. 

Bedrock offers customers the access the latest generation of models, including Amazon Titan (Text Lite, Text Express, Multi-modal Embeddings, Image Generator), Cohere (Embeddings English, Embeddings Multi-lingual), Anthropic (Claude 3 Haiku, Claude 3 Sonnet), Meta (Llama 3 8B, Llama 3 70B), and Mistral (Mistral Large, Mistral 7B, Mistral 8x7B).

The company said that the move is aimed at helping customers globally take advantage of this new technology. 

The general availability of Bedrock in the AWS Asia-Pacific Mumbai region will support AWS customers across the country, including public sector organisations and companies in regulated industries, to innovate with generative AI and to have further choices on where they can run and store generative AI applications. 

Commenting on the development, Shalini Kapoor, Chief Technologist–APJ Public Sector, Director–AWS India and South Asia said, “We want to provide organisations in India with the performant, cost-effective infrastructure they need to build with generative AI. The availability of Amazon Bedrock in India will further spur innovation that large enterprises, startups, independent software vendors, and public sector organisations are building in India, and complement their efforts to upskill their talent in generative AI.”

The cloud computing giant said that it is making investment across the India region in partner support programmes, startup accelerators, and LLM development designed to make it even easier for local organisations to build specialised generative AI applications. 

An example is the AWS ML Elevate program, which is designed to help startups build generative AI applications for scale. 

AWS said it would invest $12.7 Bn in India by 2030 to boost the local cloud infrastructure, which brings the cloud giant’s total investment in India to INR 1.3 Lakh Cr ($16.4 Bn) by the year. AWS expects this initiative to support about 131,700 annually at the local business level.

Meanwhile last year, AWS parent Amazon launched a set of AI tools to help sellers on the platform to write better product descriptions, titles and listing details.