Autorickshaws In UK? Ola Challenges Uber In Liverpool With Its Tuk-Tuk Service

Autorickshaws In UK? Ola Challenges Uber In Liverpool With Its Tuk-Tuk Service

SUMMARY

To celebrate the launch, Ola gave free rides to the users

With this, Ola aims to challenge Uber in Liverpool region where the latter is more well known

Ola entered into the UK market in August 2018

UK is no stranger to desi culture. From Chicken tikkas to Henna tattoos, many aspects of Indian culture have been enjoyed by the English. Perhaps to capitalise on this fascination with all things Indian, Bengaluru-based ride hailing company Ola has launched a fleet of Bajaj and Piaggio autorickshaws in Liverpool, UK.

In order to celebrate the launch of the vehicles known as Ola Tuk Tuks, the company provided free rides to the users around the Liverpool City Centre.

With this initiative, Ola is looking to step up its game and catch up with its rival Uber which has a wider prevalence in the city. According to a report by The Financial Express, this move will provide more choice to the customers. With this, a larger share of the fare will also go to the drivers.

In August 2018, Ola forayed into the British market after it obtained licences to operate in South Wales and Greater Manchester.

Ola’s Global Aspirations

After dominating the ride-hailing market in India, Ola has gone on to challenge Uber across international markets. In November 2018, Ola launched its services in New Zealand and has been offering rides to Auckland, Wellington and Christchurch.

In February 2018, it had launched its services in Perth, Australia, and had also reportedly set up teams in Dhaka, Bangladesh and Colombo, Sri Lanka. It also expanded its operation in Sydney in March last year.

As it continues to expand its services globally, Ola also made a leadership shuffle in December 2018 for better management of the business. Under this, cofounders Bhavish Aggarwal and Ankit Bhati had split the company’s responsibilities, with Aggarwal taking up the responsibility to expected to oversee its international expansion while Bhati will lead the Indian market.

However on home ground. Ola has been however facing troubles over the past few days. Currently, over 150 Ola drivers have been protesting outside Ola’s Bengaluru office citing heavy charges by Ola as part of their lease agreements, and other grievances related to Ola’s policies.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Autorickshaws In UK? Ola Challenges Uber In Liverpool With Its Tuk-Tuk Service-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Autorickshaws In UK? Ola Challenges Uber In Liverpool With Its Tuk-Tuk Service-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Autorickshaws In UK? Ola Challenges Uber In Liverpool With Its Tuk-Tuk Service-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Autorickshaws In UK? Ola Challenges Uber In Liverpool With Its Tuk-Tuk Service-Inc42 Media
Autorickshaws In UK? Ola Challenges Uber In Liverpool With Its Tuk-Tuk Service-Inc42 Media
You’re in Good company