Assert AI Secures INR 30 Cr To Offer Integrated AI-Powered B2B Solutions

Enterprisetech startup Assert AI has secured INR 30 Cr (around $4 Mn) funding in a Series A round co-led by Latent View’s Ramesh Hariharan, ICICI Venture’s Prashant Purker, Arya.ag and others. 

The Mumbai-based startup said in a statement that it has been operational in the US and Middle East, and this funding will help it in further expansion in the western market. 

Part of the proceeds will also be deployed to bolster its presence in essential markets, enhance research and development efforts, and continue pioneering new advancements in computer vision technology.

Assert AI’s CEO Job Philip said, “This investment reflects the confidence of our investors in Assert AI’s vision and potential. It will fuel our expansion efforts and accelerate the development of innovative AI Vision solutions that drive value for our clients globally.”

According to the startup, its latest innovation called “Pratham” is the world’s first no-code platform for computer vision tailored for non-AI users, and democratises access to AI-powered video analytics. 

Through this platform, the startup offers its clients with multiple options to consume and integrate data into their production systems, including API endpoints, direct hardware integration and comprehensive dashboards for actionable insights derived from advanced Computer Vision algorithms. 

Assert also offers a drone service called Falcon for warehouse inventory management with real-time tracking and optimisation capabilities.

Going ahead, the startup looks forward to forging new partnerships, delivering impactful solutions, and driving positive change across industries.

The startup caters to a range of companies across healthcare, warehouses, logistics, manufacturing, etc. “Till date we have delivered 50+ unique applications to Large Corporates, SMEs and Government enterprises,” the official website of Assert states. 

In the enterprisetech segment, two other startups namely FlexiCloud and Runo have also recently bagged funding. 

While, Flexicloud bagged undisclosed “strategic” investment from the Ramoji Group’s Ushodaya Enterprises for market expansion offering its cloud-based solutions. 

On the other hand, customer relations management provider Runo secured $1.5 Mn in a Pre-Series A funding to scale up onboarding of a senior management team in product and development.