ASCI Finds Amazon Sellers, Nykaa, Country Delight, Others As Non-Compliant

SUMMARY

The Advertising Standard Council of India (ASCI) has found a total of 302 brands and influencers flouting its influencers advertising guidelines

Xiaomi and UrbanClap are some more brands that are not complying with the disclosure label requirements laid out under the ASCI guidelines

Amitabh Bachchan, Vaani Kapoor, Katrina Kaif, Disha Patani and Tiger Shroff are some of the Bollywood actors that are identified as influencers violating such guidelines

The Advertising Standard Council of India (ASCI) has found a total of 302 brands and influencers flouting its influencers advertising guidelines in digital media.

Of this, Amazon Sellers, Nykaa, Country Delight, Motorola, Xiaomi, Myntra and UrbanClap are some of the distinguished brands that are not complying with the disclosure label requirements laid out under the ASCI guidelines.

Besides, Amitabh Bachchan, Vaani Kapoor, Katrina Kaif, Disha Patani and Tiger Shroff are some of the Bollywood actors that are identified as influencers violating such guidelines.

On its website, the self-regulatory body ASCI said, “Those (brands and influencers) in this list failed to respond/comply with disclosure label requirements recommended under the said Guidelines on the first instance and on subsequent routine checks.”

The list primarily includes names of brands and influencers that did not comply with the guidelines between a period of June 2021 to September 2022.

The development comes five months after ASCI reported more than 400 crypto advertisements flouting its advertising and promotion guidelines for VDAs and influencer advertising.

Between January and June this year, ASCI received 453 complaints and of this, reportedly, 410 complaints required altercations.

Meanwhile, during April 2021-March 2022, ASCI processed more than 5,500 digital ads. Of this, 48% ads were classified as digital adverts belonging to Instagram, Youtube, Twitter, Facebook and other allied platforms.

Earlier this year, the self-regulatory body introduced advertising guidelines for virtual digital assets (VDAs) and crypto companies that seek to promote their products via media adverts.

Set up in 1985, ASCI is a self-regulatory association that comprises members from varied sectors including marketing, creative and media, among others. It aims to safeguard the interest of Indian consumers in the advertising realm.

Further, ASCI also helps influencers and content creators to maintain the trust of their target audience and brands that they partner with.

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