ASCI Asks LinkedIn Influencers To Disclose Brand Partnerships

ASCI Asks LinkedIn Influencers To Disclose Brand Partnerships

SUMMARY

The ASCI said that the move aims to ensure adherence to self-regulatory and legal standards while upholding the integrity of influencer marketing.

Unlike other social media platforms, LinkedIn does not provide platform disclosure tools. In such a case, the influencers themselves have to display the permitted disclosure terms like “Ad” or “partnership” among others

To support influencers in meeting these regulations, the ASCI has offered 'The Responsible Influencing Playbook', an e-learning certification course covering regulatory requirements, disclosure guidelines, and self-protection measures

The Advertising Standards Council of India (ASCI) has issued an advisory urging LinkedIn influencers to abide by the norms requiring disclosure of material connections with brands, services or advertisers they promote.

This move aims to ensure adherence to self-regulatory and legal standards while upholding the integrity of influencer marketing, ASCI said in a statement.

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