The ASCI said that the move aims to ensure adherence to self-regulatory and legal standards while upholding the integrity of influencer marketing.
Unlike other social media platforms, LinkedIn does not provide platform disclosure tools. In such a case, the influencers themselves have to display the permitted disclosure terms like “Ad” or “partnership” among others
To support influencers in meeting these regulations, the ASCI has offered 'The Responsible Influencing Playbook', an e-learning certification course covering regulatory requirements, disclosure guidelines, and self-protection measures
The Advertising Standards Council of India (ASCI) has issued an advisory urging LinkedIn influencers to abide by the norms requiring disclosure of material connections with brands, services or advertisers they promote.
This move aims to ensure adherence to self-regulatory and legal standards while upholding the integrity of influencer marketing, ASCI said in a statement.