As New Age Brands Flex Muscles, D2C Ayurveda Platform Kapiva Seeks INR 330 Cr Funding To Expand Footprint

As New Age Brands Flex Muscles, D2C Ayurveda Platform Kapiva Seeks INR 330 Cr Funding To Expand Footprint

SUMMARY

Investors like Fireside Ventures, Vertex Ventures and 3one4 Capital may also join the cap table in the fundraise

Founded in 2016, Kapiva’s ayurvedic nutrition products include ayurvedic juices and other consumables, gummies, capsules, hair oil and shampoos

The Bengaluru-based startup has raised around $41.1 Mn in total funding so far

Amid competition heating up in the direct to consumer (D2C) space, ayurvedic nutrition brand Kapiva is reportedly looking for an internal funding round of INR 300-330 Cr (around $40 Mn) to be led by existing investor OrbiMed to expand its operations and enhance market presence. 

However, a source close to the matter told Inc42 that the round will comparatively be smaller than reported.

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