AppsForBharat FY25 Net Loss Widens 16% To INR 45 Cr

SUMMARY

The startup’s operating revenue surged 3.8X to INR 69.6 Cr in FY25 from INR 18.5 Cr in the previous year

The spiritual tech startup spent INR 117.9 Cr during the fiscal under review, up 97% from INR 59.9 Cr spent in FY24

Founded in 2020, AppsForBharat’s flagship spiritual tech app, Sri Mandir, enables devotees to book online poojas, make offerings and access devotional content

Spiritual tech startup AppsForBharat’s net loss widened 16% to INR 45.3 Cr in the financial year ending March 31, 2025 from INR 39 Cr in FY24, hurt by mounting expenses.

Despite a weak bottom line performance, the startup’s operating revenue surged 3.8X to INR 69.6 Cr in FY25 from INR 18.5 Cr in the previous year. Including other income of INR 3 Cr that it earned from interests, the total income stood at INR 72.6 Cr in the year under review.

Founded in 2020 by Prashant Sachan, AppsForBharat’s flagship spiritual tech app, Sri Mandir, claims to have over 4 Cr downloads. The app enables Hindus to book online poojas, make offerings, receive prasad, and access devotional content.

The application recorded substantial traction in the last 12 months, with 1.2 Mn users completing 5.2 Mn rituals across its network of 70+ partnered temples. Notably, Sri Mandir was also the official digital partner for the Vedashram Trust at Mahakumbh Mela 2025, and catered to more than 3 Lakh devotees through online and offline experiences during the pilgrimage.

Sri Mandir app is available in over 30 countries, hosts 3.5 Mn monthly active users, serves more than 100 temples and has conducted over 3 Mn pujas and chadhavas for its users.

Since its inception, the startup has raised $53.4 Mn from investors such as Susquehanna Asia VC, Nandan Nilekani’s Fundamentum, Elevation Capital, Peak XV Partners and Mirae Asset VC, among others.

Including other income of INR 3 Cr that it earned from interests, the total income stood at INR 72.6 Cr in the year under review.

Magnifying AppsForBharat Expenditure

The spiritual tech startup spent INR 117.9 Cr in the fiscal, marking a 97% increase from INR 59.9 Cr spent in the previous fiscal year.

Employee Benefit Expenses: Employee costs, which include salaries, provident fund, gratuity, among others, rose by 28.8% to INR 32.2 Cr from INR 25 Cr in FY24. It accounted for 27.3% of the overall expenses in FY25.

Advertising And Publicity Expenses: The startup spent 44% of its overall expenditure into advertising and publicity. The spending stood at INR 51.9 Cr in the fiscal year under review, a 233.4% rise from INR 15.6 Cr in the previous year.

Puja and Chadava Expenses: Expenses under this head rose 204.5% to INR 11.4 Cr in the year under review, compared to INR 3.7 Cr in FY24.