India’s direct-to-consumer (D2C) businesses and brands have been soaring for the past year and half, and this year they have pressed foot on the accelerator in a major way. From first-time entrepreneurs to traditional brands looking to bring pan-India distribution and increasing digital reach, India’s D2C market is in the midst of a boom, with a great support cast of startups and companies providing services to these diverse businesses.
Celebrating the rise in D2C space, Inc42 is excited to launch The D2C Day 2.0, powered by Dukaan, for the second time on December 10, 2020, with a new line of experts, thought leaders and D2C enablers, including Subhash Choudhary, cofounder of Dukaan; Sarika Grover, cofounder of Green Giraffes Consulting; Aman Gupta, cofounder of BoAt; Abhay Hanjura and Vivek Gupta, cofounders of Licious; and Shankar Prasad, founder of Plum and Phy among others.
According to investment banking firm Avendus Capital, the D2C brands have the potential to be looking at a $100 Bn addressable consumer opportunity in India over the next five years. Further, the online spending in India is also expected to grow at a compound annual growth rate (CAGR) of 35% from $39 Bn in 2019 to $200 Bn by 2025. D2C brands such as Licious, Wakefit, Sleepy Cat, SUGAR, Soulfull, Pee Safe, BoAt, Lenskart, Zivame, Mamaearth, Country Delight, Epigamia and others have shown that it’s possible to tap the ever-evolving digital consumer and successfully churn revenue through customer retention, clever marketing and innovative acquisition strategies.
But the market is always changing and it’s vital to stay with the times to create customer trust and loyalty, and create a truly global brand on the back of the Make in India wave.
Returning with the answers to some of these pressing questions and a lot more, Inc42 is bringing the second edition of the D2C Day with more insights, strategies, tips and masterclasses from some of India’s biggest D2C brands.
What To Expect From The D2C Day 2.0?
D2C Day 2.0 builds on the phenomenal success of our first edition of The D2C Day, where over 500 folks from D2C brands, online retailers and aspiring entrepreneurs tuned in to the sessions and workshops featuring Kaushik Mukherjee of SUGAR Cosmetics, Vikas Bagaria of PeeSafe, Chaitanya Ramalingegowda of Wakefit, The Moms Co’s Malika Sadani, Melorra’s Saroja Yeramilli, Fablestreet’s Ayush Gudwani and moderated by Apurva Chamaria, SVP & chief of staff to CEO & MD at Tech Mahindra
With D2C Day 2.0, we are upping the ante by not only focussing on the essential marketing strategies for D2C, but also on unit economics, profitability, revenue growth and more. Our masterclasses and fireside chats will help bring out the full potential of your D2C business.
The D2C Day At A Glance
- The Organic Way To Grow Your D2C Brand
- Setting Up & Scaling Your D2C Brand On Marketplaces
- Decoding BoAt’s D2C Strategy To INR 500 Cr Revenue Club
- On The Road To India’s First $1 Bn D2C Brand
What To Expect From D2C Day 2.0
D2C Day 2.0 will help businesses broaden their understanding about the D2C landscape from the perspective of the best brands in India. From organic marketing, branding, content creation to cross-border ecommerce and growing revenue — get the best insights from the D2C sector experts.
The Organic Way To Grow Your D2C Brand
From mega-corporations such as McDonald’s and Sony to startups like Housing.com and Bewakoof, Subhash Choudhary has helped businesses of all kinds scale up organically and in a sustainable manner. Choudhary will take the audience through his journey of content marketing and what resources can help D2C brands reap organic growth. He will also have realistic expectations of doing more with less.
Setting Up & Scaling Your D2C Brand On Marketplaces
With over two decades of experience leading the digital transformation of business across verticals, Sarika Grover has worked with businesses around business strategy, growth, digital, marketing, branding, product (merchandise) with a clear focus on revenue. Prior to launching Green Giraffes Consulting, Grover has worked with Future Group, Benetton, Philips and 99 Labels.
With her current venture, she specialises in scaling D2C businesses across various digital platforms, working with clients such as Genesis Luxury, WeMeGood, DogSpot, Satya paul, Roposo, Peebuddy and more.
In the Marketplaces101 Masterclass, Grover will walk attendees through a whole new spectrum of setting up and scaling your D2C brand on various marketplaces, alongside key strategies to identify your key target audience, creating experiences, vendor management, product merchandising and more. Tune in to experience the wholesome of D2C marketplace and potential opportunities that will allow you to go into the market faster.
Decoding BoAt’s D2C Strategy To INR 500 Cr Revenue Club
Aman Gupta comes with a diverse experience in the consumer electronics space. Prior to cofounding BoAt, one of India’s largest consumer electronics brands, he was associated with Citibank, KPMG and Harman International. With BoAt, Gupta aims to build a global lifestyle brand from India that delivers quality consumer electronics experience globally. In this fireside chat, Gupta will be sharing his thoughts on decoding BoAt’s D2C strategy on how it entered the INR 500 Cr revenue club in FY19; and creating a community of over 3 Mn consumers (or BoAtheads) in a short span of time.
On The Road To India’s First $1 Bn D2C Brand
Licious’ Abhay Hanjura brings the left-brain elements to the table complementing the right-brain Vivek Gupta, his long-time friend and Licious cofounder. The duo has built one of India’s most disruptive consumer brands in the meat and seafood space.
In the span of five years, Licious has witnessed a 300% growth and has served over 3 Mn packs of meat products to consumers across India, including Bengaluru, Hyderabad and Pune among others, serving 2 Mn orders MoM, with 90% repeat consumption across markets. In this Fireside Chat, both Hanjura and Gupta will be touching upon various strategies, roadblocks and opportunities that it takes to reach $1 Bn in revenue for a direct-to-consumer (D2C) brand.