Amid Quick Commerce Boom, Zepto Takes Its Services To Gujarat

As the quick commerce race heats up in India, with players expanding beyond FMCG and groceries to a wider bouquet of consumer goods, Zepto has started expanding its footprint, rolling out its services in Gujarat.

The startup has launched its services in Ahmedabad and plans to further branch out into other parts of the state, like Vadodara, Surat and Rajkot.

Currently, Zepto has nine dark stores in Ahmedabad, including Gota, Tragad, Gandhinagar, Nikol, Vraj Vihar 3, New Ranip, Shantigram, South Bopal and Navrangpura.

Zepto operates in 16 major cities across India, including Mumbai, Bengaluru, Delhi-NCR, Chennai and Hyderabad among others.

This strategic expansion is a part of Zepto’s broader national growth plan, targeting high-potential regions with robust digital economies, the startup said in a release. 

As part of its Gujarat expansion, Zepto is partnering with local brands, sellers, and farmers while offering a diverse range of products from across the country. These offerings include daily essentials, along with categories such as beauty, electronics, and fashion.

“Gujarat’s unique blend of rich agricultural heritage and rapidly growing urban centers makes it an ideal market for us. We are excited to meet the diverse needs of Gujarat’s population while supporting local farmers and businesses through direct partnerships,” said Zepto’s Chief Business Officer in the announcement.

The development comes at a time when Zepto is experimenting with its offerings to grab the most of quick commerce market in India. 

Just two days ago, the startup rolled out  ‘SuperSaver’ to fuel its average order value (AOV). Earlier this month, it was also planning to launch a new feature, ‘Zepto Postpaid’ marking its foray in the buy now, pay later (BNPL) segment.

The IPO-bound startup is also doubling down on the process of its public listing as it reportedly kicked off “active discussions” with domestic and global merchant bankers for a potential listing on Indian bourses by August 2025. Earlier this year, Inc42 reported that the quick commerce unicorn was looking to reverse flip to India by 2026. 

On the investment front, Zepto has pegged over  $1 Bn in the last three to four months.

Last month, Zepto raised $340 Mn (about INR 2,850 Cr) in a ‘follow-on financing’ round, led by General Catalyst, at a valuation of $5 Bn. In June, the quick commerce major raised $665 Mn in its pre-IPO funding round at a valuation of $3.6 Bn.

This move aligns with a broader industry trend, where several quick commerce companies are experimenting with new offerings ahead of the festive season. 

Apart from Zepto, major players like Blinkit and Swiggy Instamart are expanding their dark store networks and adding bigger ticket items, such as electronics and fashion, to their product portfolios.

Meanwhile, a majority of ecommerce players are either looking to or have already made their foray into the quick commerce segment to ride on the latter’s market potential.

While Flipkart rolled out its line called Minutes last month, Tata-owned BigBasket has moved from being an online grocery delivery platform to a full-scale quick commerce platform. 

Reliance Industries’ digital arm JioMart also rolled out a pilot for instant delivery of groceries and fast-moving consumer goods (FMCG) products in some parts of Mumbai and Navi Mumbai.