Amazon’s popular membership programme, Amazon Prime has grown to encompass over 11 Mn Prime eligible products across categories in India this year, compared to the 2 Mn products it offered in 2016. The programme also saw customers from over 350 cities across the country signing up in 2017.
As per an official release, the top in-demand products from Prime exclusive launches this year were iPhone 6 Soft Gold, LG G6, Honor 8 Pro, OnePlus 5T and Sanyo Smart TV. Products such as Canon EOS 1300D, Redmi 4, TCL 32inch TV, Seagate 1TB also remained popular with the customers.
Also, the company celebrated its first Prime Day in India on 11 July which saw 34 brands including, Steve Madden, Puma, Honor, LG, Lego launching exclusive new products on Amazon.in. The Amazon Fire TV Stick with voice remote also saw a good response on Prime Day.
Further, Prime members purchasing Echo devices got an exclusive preview of Prime Music and voice shopping on millions of products. Amazon Prime is also expected to launch Prime Music in the country with millions of songs and playlists included with the membership at no additional cost.
A Quick Look At Amazon And Amazon Prime In India
Amazon had launched its Prime membership programme in India in July 2016. Prior to that, it had brought its dedicated e-reader Amazon Kindle in 2013 to the country followed by its subsequent variants.
In December 2016, it brought its Prime Video service in India. The Prime Video is an additional offering for Amazon’s Prime subscribers, including existing ones and allows users exclusive access to movies, Amazon’s original series as well as premium content from across the globe.