Amazon Launches ‘Creator University’ & ‘Creator Connect’ With An Eye On Influencer Economy

Amazon Launches ‘Creator University’ & ‘Creator Connect’ With An Eye On Influencer Economy

SUMMARY

The company said that the Amazon Creator University will offer video tutorials, actionable insights and workshops to enable creators to sell their products on the marketplace

Creator Connect will conduct in-person events and workshops for creators and attract new creators to its flagship Amazon Creator Program

Amazon India’s marketplace arm saw its standalone net loss widen 33% YoY to INR 4,854.1 Cr in FY23, while operating revenue rose a mere 3.4% YoY to INR 22,198 Cr

Amazon has rolled out new creator-focussed initiatives in India. The ecommerce major has launched education initiatives Creator University and Creator Connect to cater to the growing number of influencers in the country. 

The company said that the Amazon Creator University will offer video tutorials, articles,  actionable insights, workshops and case studies to enable creators to sell their products on the marketplace. It will cater to both established and aspiring influencers.

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