Amazon India’s sellers have exported $1 Bn in goods, a 56% rise in the number of local merchant sales to international markets. Further, the company has projected that exports by Indian sellers will touch $5Bn by 2023, under Amazon’s global selling initiative.
“We believe that growing ‘Make in India’ exports will be an integral lever for India to grow,” said Amit Agarwal, senior vice-president and country head, Amazon India.
The Indian Government has made significant efforts in enabling the growth of ecommerce exports with its initiatives such as reduced exports documentation, digital custom clearance process, and setting up foreign post offices across the country, he added.
Amazon Boosting Seller’s Global Sale
Amazon’s Global Selling Program was started in May 2015 in India. The program is aimed at providing sellers including entrepreneurs, SMEs, and manufacturers with simple and convenient access to sell their products across international marketplaces. Further, the company assists the sellers on understanding the demand patterns in various countries and how to boost their discoverability.
Amazon had later launched a B2B marketplace Amazon Business in 2017. Amazon Business focuses on the procurement needs of small and medium businesses (SMB) such as technology and service companies, manufacturers, universities, schools and offices.
Peeyush Nahar, vice president of B2B marketplace for Amazon has said at the time of its launch, “Amazon’s global selling programme will get sellers in front of decision makers of Fortune 500 companies as well as medium and small corporations across the world.”
Under this program, Amazon has claimed to provide pricing customisation tools, lower fees on large business transactions in core B2B categories, display company profile and display quality and diversity certifications exclusively for the exporters.
Amazon’s archrival Flipkart has also launched its own global program in 2017. This development came right after the Indian company’s acquisition of eBay India. According to a company’s statement at the time of program launch, the ‘Flipkart Global’ program aims to promote ‘Made in India’ products, and specifically cater to non-resident Indians.
In the same year, Alibaba-backed Paytm mall has launched its cross border operations to allow Chinese and Indian sellers to access the cross border shoppers. Paytm has said in its Chinese advert that its has established a complete supply chain solution, which will allow Chinese sellers to use Paytm’s network in order to interact with the Indian buyers.