Amazon Acquires Social Reading Site, GoodReads, For $150 million

Amazon Acquires Social Reading Site, GoodReads, For $150 million

Amazon is buying the web’s largest online books community Goodreads, it was announced yesterday. Details of the purchase weren’t revealed, and there have been rampant speculations about the deal with Businessweek claiming it to be worth an insanely high value of $1 Billion. However, many other sources have reported that Amazon netted Goodreads for an unspecified mix of cash and stock worth, a much more realistic range, somewhere between $140 and $150 million.

In an announcement on Thursday afternoon on the Goodreads website, the small San Francisco startup’s founders gushed about the giant book retailer.

“We truly could not think of a more perfect partner for Goodreads as we both share a love of books and an appreciation for the authors who write them,” wrote the company’s co-founder, Otis Chandler. “We also both love to invent products and services that touch millions of people.”

“For all of you Kindle readers, there’s obviously an extra bonus in this announcement,” Chandler added. “You’ve asked us for a long time to be able to integrate your Kindle and Goodreads experiences. Making that option a reality is one of our top priorities.”

With 16 million members, Goodreads had become the leading site for user-submitted book reviews and forums. Users can add books to their own lists, leave written reviews or give star ratings. Founded in 2007 by Elizabeth Chandler and her then-fiancé (now husband) Otis, the site was primarily funded through book-related advertising and publisher-sponsored pages and giveaways. He told the Stanford alumni magazine back in 2012 that Amazon had a fundamental role to play in its founding:

“I would hear about a book and put it on my Amazon Wish List… I thought that if I could share my wish lists with other people, that would be social and that would be valuable data.”

Goodreads will remain in San Francisco, according to Amazon.com, which has its headquarters in Seattle.

Synching a vibrant online community of readers with Kindle tablets and Amazon’s content promised to strengthen the company’s position against e-book shops run by rivals such as Apple & Google and new competition like Bookish.

The acquisition makes Amazon that much more powerful in the publishing world. On Wired, Marcus Wholsen explains how self-published authors’ success on Amazon cuts out traditional publishers — an indie success story driven by an even larger force. Forbes brings up how Goodreads and Amazon could pose a threat to e-commerce-book discovery site Bookish. TechCrunch recalls when Goodreads switched from Amazon to Ingram as the primary source of its book data because Amazon “came with many restrictions.”

However, Twitter is aflame with negative reactions to the takeover. Some took to the site’s discussion forums today to voice concern over Amazon’s access to their reviews. Others were angry that the site was getting back in bed with a company it had visibly distanced itself from little more than a year ago in a dispute over restrictions Amazon placed on Goodreads’ use of its book data.

What do you think about the deal? Will Amazon ruin GoodReads? Let us know in the comments!

You have reached your limit of free stories
This Diwali, Get Up To 74% Off On Inc42 Plus

Become A Startup Insider With Inc42 Plus

Inc42 Plus Diwali Offer Ends In
countdownmail.com
2 YEAR PLAN
₹19999
₹6499
₹270/Month
UNLOCK 68% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹3499
₹291/Month
UNLOCK 65% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Amazon Acquires Social Reading Site, GoodReads, For $150 million-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Amazon Acquires Social Reading Site, GoodReads, For $150 million-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Amazon Acquires Social Reading Site, GoodReads, For $150 million-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Amazon Acquires Social Reading Site, GoodReads, For $150 million-Inc42 Media
Amazon Acquires Social Reading Site, GoodReads, For $150 million-Inc42 Media
You’re in Good company