Ahead Of Festive Sale, Flipkart Surpasses 1.4 Mn Sellers Mark

Ahead of the 10th edition of its flagship festive sale, The Big Billion Days (TBBD), ecommerce giant Flipkart said the number of sellers on its platform have crossed the 1.4 Mn mark, registering a growth of 27% since 2022.

Meanwhile, the Walmart-backed company has also launched an AI-powered catalogue designer ahead of the festive sale to help sellers create a convincing catalogue of their products. 

In a statement, Flipkart said the growth in the number of sellers signifies the growing ecosystem of sellers and MSMEs in the country.

“As we gear up for the festive season, we remain steadfast in our mission to propel seller success through innovative tools and initiatives. At Flipkart, we are focused on building and enabling opportunities via ecommerce for Indian businesses, especially MSMEs,” said Rajneesh Kumar, chief corporate officer of Flipkart. 

On its AI-powered catalogue, the ecommerce giant said it can convert any product image to Flipkart-standard quality on the go, helping small sellers avoid expensive photoshoots of their products. 

Besides making business easier for the sellers, the initiative will also help boost customer engagement, the company said.

With the AI boom, a number of Indian startups and companies, including those in the ecommerce sector, have been using the technology to enhance their services. Earlier this week, Flipkart’s rival Amazon also launched AI tools to help sellers create better product descriptions, titles and listing details.

The latest development comes ahead of the start of Flipkart’s festive season with its Sale Price Live (SPL) event next week. Over the years, the festive sale has emerged as a big event for Flipkart and other ecommerce companies as demand shoots up from across the country, especially in electronics and fashion segments.

Flipkart is on an overdrive ahead of the festive season to make the most of it. Earlier this month, it said it would create 1 Lakh direct and indirect jobs to strengthen its supply chain to meet the demand during the festive season. 

Recently, it also launched a metaverse-powered immersive virtual shopping feature, Virtual Worlds. It is a 3D-rendered metaverse environment where users can engage with different brands and try out products.

Flipkart is also offering additional benefits to some Plus Premium membership subscribers as part of its preparations for the TBBD.

Ecommerce marketplaces recorded sales worth INR 40,000 Cr during the first week of the festive season sale last year.