AgroStar Bags $30 Mn For Omnichannel Expansion

SUMMARY

The funding round was led by global environment business investor Just Climate and also saw participation from existing backers

The capital will be used to accelerate omnichannel expansion, drive product innovation across both inputs and outputs, among others

AgroStar serves over 10 Mn farmers across India through a network of more than 10,000 retail stores

Agriculture provides livelihood support to over 40% of India’s population and accounts for nearly 18% of India’s GDP. The growing penetration of technology in this important sector has opened up multi-billion dollar opportunities for agritech startups.

The sector has been rapidly evolving with the adoption of IoT-based practices, AI-driven machinery and modern farming tools. Most agritech solutions aim to connect farmers with retailers and buyers, helping them manage large volumes of perishable produce more efficiently.

AgroStar is one such startup leveraging technology to help farmers increase their income. To give a boost to its objectives, the agritech startup has raised $30 Mn (about INR 266 Cr) in a fresh funding round led by global environment business investor Just Climate. The round also saw participation from its existing backers.

“The capital will be used to accelerate our national omnichannel expansion, drive product innovation across both inputs and outputs, and deepen investments in AI-led agronomy solutions,” AgroStar cofounder and CEO Shadrul Sheth told Inc42.

Founded in 2013 by Shardul and Sitanshu Sheth, AgroStar operates a multilingual content-led commerce platform for farmers. The farmers can use its mobile application to read and watch agronomy content, post pictures of their crop problems to get advice, interact with fellow farmers and use voice search to look for agri products and transact on the platform.

Shardul said that AgroStar serves over 10 Mn farmers across India through its network of more than 10,000 retail stores. The startup claims to use its proprietary AI-powered technology stack to provide real-time advisory to the farmers and has a portfolio of over 200 AgroStar branded agri-inputs.

AgroStar also claims that its fresh produce range, Kimaye, is available in premium supermarkets across 25+ countries.

Prior to this funding, the startup raised INR 57.6 Cr (around $6.7 Mn) in a round led by existing investor Accel India. Overall, the Pune-based startup has raised more than $148 Mn including the latest round from investors like Aavishkaar Capital, Bertelsmann India, among others.

According to a study by IMARC Group, India’s agritech market is projected to reach a size of $6.2 Bn by 2033 from $878.1 Mn in 2024, clocking a CAGR of 10.93%, led by the growing demand for sustainable practices in the agriculture sector.

Investors are looking to capitalise on this opportunity and are actively backing startups looking to transform India’s agriculture sector. In the first half of 2025, agritech startups raised $188 Mn across 16 deals

Most recently, Chennai-based agritech startup Fragaria Fruits secured $2 Mn (INR 17.66 Cr) to scale its production in Bengaluru and expand its portfolio.