After the success of short video sharing platform TikTok in India, Bytedance has now made an entry in another highly competitive segment with the launch of Resso, its online music streaming app, in India.
Bytedance was already testing the platform since December 2019 and besides India, Bytedance had launched Resso in Indonesia as well.
As of now, Resso is available for download on the Google Play Store and Apple’s App Store. Similar to other music platforms, Resso is also offering two models — the free one which comes along with advertisements and the premium version which is free of ads but has a monthly fee. Moreover, the free version allows users to listen to music at a lower bitrate of 128 Kbps. The paid version brings offline support, downloads and improved music quality at a bitrate of 256 Kbps at INR 99 and INR 119 for Android and iOS users respectively.
What Resso Brings To India
Resso’s prices are quite similar to other online music streaming platforms operating in India. Among the music streaming platforms in India, Times Internet-backed Gaana has emerged as a leader with control of over 30% of the market in January. Gaana had already crossed the 150 Mn MAUs mark in December last year. Indian players such as JioSaavan, Hungama, and Wynk Music are trying to compete with Gaana’s lead, while international players such as Spotify, Amazon Prime Music, and YouTube Music are also gaining popularity.
Other notable features of Resso include TikTok-like swipe-to-skip interface for changing songs, lyrics posters which can be shared to social media platforms and more. One unique features which is missing from other music streaming platforms is that Resso allows users to create and upload a six-second video. These videos — called Vibes — are played in the foreground with a song.
Similar to YouTube, Resso has also introduced a comment section where users can comment on songs available on the mobile-first platform. To filter out comments, Resso claims that it has set up an in-house moderation to keep a close eye on whatever users are commenting on the songs and also on the videos uploaded by users, according to a report by TheNextWeb.
In terms of library, the company is claiming that it has partnered with 95% of Indian regional music labels which will help the company add more Indian language songs and bring new users from Tier 2, 3, 4 cities. Currently, Resso is also looking to partner with more independent artists to add more localised features. Resso has also partnered with Warner Music for international tracks.