After Jio Bharat, Reliance Unveils JioPhone Prima 4G Feature Phone

SUMMARY

JioPhone Prima 4G was unveiled during the Indian Mobile Congress last week and is expected to be available in the market around Diwali

The 4G feature phone is likely to be priced around INR 2,599 to help Reliance Jio upgrade current feature phone users to 4G service

In July this year, Reliance Jio launched internet-enabled Jio Bharat feature phones for INR 999

Months after it launched internet-enabled Jio Bharat feature phones, Reliance Jio unveiled ‘JioPhone Prima 4G’ feature phone at the Indian Mobile Congress 2023 (IMC), held last week.

The new feature phone is reported to be available in the market around Diwali this year.

As per reports, the new phone was seen on Reliance Digital and JioMart platforms at a price of INR 2,599. However, Inc42 couldn’t independently verify this. Jio has not yet officially declared the feature phone’s pricing.

JioPhone Prima 4G features a 2.4-inch TFT display with a keypad for input and navigation. It is available in blue and yellow colours. Additionally, the phone is equipped with a flashlight, FM radio, and a 0.3MP primary camera.

The phone is powered by KaiOS, an open-source project-based mobile operating system, and offers access to a variety of popular apps, such as WhatsApp, YouTube, Facebook, and Google Maps.

Additionally, it supports Bluetooth 5.0 and FM Radio. The phone comes pre-installed with various Jio apps, including Jio TV, Jio Cinema, Jio Saavn, Jio News, JioChat, and JioPay for UPI payments. It is also compatible with 23 different languages.

It comes with 512MB of RAM and a microSD slot for storage expansion of up to 128GB and an 1800mAh battery.

In comparison, the Jio Bharat feature phone is priced at INR 999.

The launch of the feature phones is part of Reliance Jio’s plan to expand into the devices space and upgrade feature phone users in the country to 4G services.

Meanwhile, Reliance Jio continues to scale up its 5G network. During the IMC, Reliance Jio Infocomm chairman Akash Ambani said the company has installed over 10 Lakh 5G cells across all 22 circuits of India.

During the event, the company also introduced JioSpaceFiber, India’s first satellite-based giga-fibre service to deliver fast and dependable internet connectivity to remote and hard-to-reach areas.

Jio Platforms, which houses telecom operator Reliance Jio, reported a 12% year-on-year jump in its consolidated net profit to INR 5,297 Cr during the quarter ended September 2023, while revenue from operations zoomed 10.7% to INR 26,875 Cr.

Ambani said ubiquitous 5G, JioBharat and JioAirFiber are the three big growth engines which would accelerate Jio’s market share gains and profitability.

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