Ador Group-Led 1908 E-ventures Acquires Personal Care Brand Coccoon

Ador Group-led 1908 E-ventures has acquired personal care brand, Coccoon. The official acquisition took place in January this year but was completed after six weeks of planning. 

With this acquisition, 1908 E-Ventures plans to build on its clean beauty platform led house of brand strategy and is geared up to further enhance the ecosystem for Coccoon and accelerate growth with new product launches and marketing strength for the brand. 

The acquisition will further help 1908 E-ventures-founded Sublime Life to register 10X growth in the next four years. Sublime Life is essentially an online platform and community that connects and accesses ethical, sustainable and clean brands from across the globe to the conscious consumers.

“This is a significant time for us at the company. Coccoon presents us with an immense opportunity to cater to the aspirations of the wellness and beauty conscious customers around the world. We will extend our full support for Coccoon to regain its rightful glory,’’ said Dr. Deep Lalvani, director at 1908 E-Ventures.

Founded by Dr. Mohit Lalvani in 2017, Coccoon delivers customers with products that are paraben-free, devoid of any harmful chemicals and developed from a composition of ingredients that include natural actives obtained from natural sources across the globe.

According to a Redseer report, rising disposable income, demand for enhanced products and increasing desire to look good to the Indian consumer have accelerated the Indian beauty and personal care market. 

Redseer’s report stated the Indian beauty and personal care market is expected to grow at a CAGR of 9%, from nearly $14–$15 Bn in 2017 to about $22–$23 Bn in 2022. 

Of late, Indian unicorn, Good Glamm Group picked a majority stake in beauty and personal care startup, Organic Harvest. This entailed a fresh infusion of INR 75 Cr in the beauty startup. The beauty startup utilised data-driven insights from the group’s content platforms and influencer marketing to market new products.

In January this year, Lotus Herbals picked up a 25% stake in D2C clean-beauty startup, Conscious Chemist, for an undisclosed amount. The investment was used by Conscious Chemist to add new products, expand its footprint across the country and drive consumer behavioural change.