Bangalore based social media Management and analytics company, Simplify 360 is in possible talks of acquisition by Adobe, a computer software company and WPP, world’s biggest Advertising company.
Founded in the year 2009, Simplify360 is a SaaS based social media analytics tool which has 100 paying customers including companies such as Yamaha, Revlon, Target and Wipro.
Simplify360 is among a growing breed of startups focused on gathering and parsing data from Twitter, Facebook and other social media platforms. A recent, notable acquisition in this space was that of Topsy, which was acquired by Apple for over $200 million last year.
Another key differentiator for Simplify360 is that it offers analytics in over 27 languages and has customers in markets like Korea, where around one-third of 200 million Internet users are increasingly posting social media conversations in over 30 languages.
Converting millions of tweets and social media posts into real insights is the Holy Grail for marketers. Tools such as Simplify 360 might help marketers at WPP to gain insights into user data and create targeted campaigns for the clients.