The Alliance of Digital India Foundation has filed a complaint with the competition watchdog over its anti-competitive practices in the Indian online advertising market
The ADIF said that Google's ad ranking system leaves advertisers in the dark about the services they are providing
Last year, the foundation expressed concerns over Google's adtech practices and called for antitrust probes and investigation into the tech giant
The Alliance of Digital India Foundation (ADIF) has filed a complaint with the Competition Commission of India (CCI) over Google’s alleged anti-competitive practices in the Indian online advertising market.
In a statement, the industry body, which counts Indian startups like Paytm, Matrimony, TrulyMadly, among others, as its members, said that in its complaint it has contended that Google employs practices that stifle competition and adversely affect businesses in online advertising.