ADIF Calls For Antitrust Probe Into Google Over Dominance In Indian Adtech Space

ADIF Calls For Antitrust Probe Into Google Over Dominance In Indian Adtech Space

SUMMARY

The ADIF said Google's overwhelming market dominance and questionable practices have tilted the playing field in the adtech space

Batting for more regulatory safeguards, the ADIF pitched for antitrust probes and investigation into Google’s practices that deploy unfair business tactics

Google’s control over adtech space has led to concerns regarding monopolistic practices, biassing search results, and stifling competition, the industry body said

Training guns at Google, the Alliance of Digital India Foundation (ADIF) has expressed concerns over the big tech major’s ‘stranglehold’ over the digital digital advertising ecosystem in the country. 

Batting for more regulatory safeguards, the ADIF pitched for antitrust probes and investigation into practices that deploy unfair business tactics. 

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