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Mumbai based WizRocket, a user behavior analysis & targeting tool startup has raised undisclosed amount of funding led by Accel Partners, says a latest blogpost by the company.

We raised funding from Accel Partners who are as excited about the future as we are.

WizRocket helps web businesses to measure and improve their conversions by allowing them to interact with their users across offline and online mediums. It enables businesses to do web messaging, push notifications, in-app messaging and reach out their customers via SMS or Email.

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“Simply put, WizRocket lets web businesses discover the who (people), what (events) and why (behavior) on their own websites and mobile apps and then apply behavior targeting to improve retention, engagement and conversion rates.”

The startup has rolled out its private beta program to 25 customers globally.

WizRocket is founded by Anand Jain (founder & ex-CTO of burrp!), Sunil Thomas (ex- Network18 Media and Investments) and Suresh Kondamudi (ex-Network18), Currently, it is working with a 10 member team. Last year, the startup was shortlisted for Y Combinator interview.

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