Bollywood’s association with Indian startup ecosystem just gets stronger. After Hrithik Roshan, Amitabh Bachchan, Shilpa Shetty and others joined the startup bandwagon in different capacities, now popular actor and film producer Aamir Khan has invested $300K in online furniture rental platform Furlenco, in his personal capacity.
Founded by Ajith Karimpana in 2011, Bengaluru-based Furlenco is an online furniture renting platform offering home furniture on subscription basis in Bengaluru, Delhi – NCR, Mumbai and Pune.
The online furniture rental platform has raised $30 Mn in equity and debt funding from Lightbox Ventures, Hong Kong-based venture capital fund Axis Capital and others till date.
Bollywood’s Affair With Startups
Besides the Dangal star, recently leading actresses Alia Bhatt and Jacqueline Fernandez invested in fashion portal Stylecracker and juice maker and online portal Rakyan Beverages respectively. Among the early investors from Bollywood are Karishma Kapoor, Ajay Devgn and Shilpa Shetty. Karishma Kapoor had invested in a Kids clothing and accessories portal Babyoye in 2011.
Besides cricket stars like Sachin Tendulkar, Virat Kohli and MS Dhoni, Bollywood stars’ endorsements have been counted as a big catalysing power for companies for a long time. Amitabh Bachchan, Shahrukh Khan, Akshay Kumar, Salman Khan and Hrithik Roshan are some of the names who have been in demand for various brand endorsements.