There is some similarity in the way the most successful products acquired their first ten thousand customers. Although there are numerous pieces of advice shelled out on user acquisition and marketing, instead of venturing into the unknown, why not take a few leaves out from the brands who’ve chiseled these marketing channels to perfection!
Here I tread upon those surefire strategies that will help you kick-start the marketing efforts and scale up the number of users. Focus your efforts on these channels as they bring in new users and help in predicting the progress and customer acquisition arc.
The foremost point, these strategies will add the number of users only if your product solves a particular problem. The baseline is that the users should want to use your product.
#1. Content marketing to establish credibility and thought leadership
Content marketing consists of content creation and curation.
The first part includes creating actionable and useful posts on your blog and guest posting on the websites where your target audience resides. This leads to creating credibility and thought leadership in your industry. Moreover it brings people to your blog thereby increases the click-throughs to the product and improves the search engine rankings as more people will share the content.
The aim of content curation is to continuously keep the existing users and potential customers engaged with the product. Content can be shared either via social platforms or emails. Often this converts the audience from the other side of the fence to your court over a period of time.