With more than 1.6 million apps already present on Google Play Store, discoverability of the app is one of the major issue being faced by app developers these days.
So when User acquisition is getting immensely competitive as the mobile app landscape is changing dramatically and everyone is gunning for mobile – how can a regular guy/team with an app but no money can get discovered and have organic growth like these without spending anything on Paid advertising ?
Running a Digital Marketing Agency who have been working with some of the hottest startups from India , we get this question a lot. In this article, I would like to share our experience on App store optimization – the process of getting better visibility for apps.
How to Get your App to rank better on Google Play Store
The concept of getting your app discoverable in Google play store is similar to getting your website listed higher in Google search results, it is just a lot more complicated since there is very little you can control on the play store.
6 major factors affecting app search rankings
1) Title and Description of your App.
Your app title and description are one of the important factors when it comes to ranking your app for various keywords. Generally, search behavior on app stores is different than that of the web. Eg. A person who is looking for food won’t search for “Order Food Online Mumbai”, he’d rather search “Food Ordering Apps)” or “Food Order” or something in those lines. You have to be choosy while deciding keywords for your app title and description and include the chosen keyword in the App Title as well as Description.